Often these symbols appear before entering the information itself, at the point where a customer initially selects what type of payment they are choosing (for example if you offer the option to pay via Paypal, credit, or Klarna): Ideally your website accept all common card types, but those with more unusual cards may seek reassurance that their card is accepted - for example, those with Amex or Discover cards may have experienced real life situation where their card have not been accepted, so will look for a logo or image to reassure them it is accepted online. For a smooth checkout experience, it should be a priority to reduce this.įor more advice on how to improve form conversion, check out Zuko's Big Guide to Form Optimization and Analytics. This is a fairly significant number of people who do not enter their information correctly on the first attempt.
We can also see that for abandoned sessions in this form, users return to the Credit Card field at least twice - that trying to enter credit card information three times (2 field returns means a user interacted once, then came back twice, making 3 in total).Īcross a sample of Zuko clients, we saw that between 40 and 50% of users return to credit card fields at least once. We can see that over 40% of users who interact with either version of this card field have to return to it at least once.
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